A skier in mid-air performs a jump against a clear blue sky, showcasing colorful skis and dynamic motion.

Ambassador

JULIA LARSSON

After recently moving closer to the mountains, skiing has become an even bigger part of Julia Larsson's everyday life. With a passion for rail skiing and a style that combines creativity with control, she represents a new generation of freeskiers. For Julia, skiing is as much about the feeling as it is about performance.

A person in a black helmet and goggles stands on a snowy mountain holding colorful skis, with trees in the background.

QUICK FACTS

Nickname: -

Year of brith: 2005

Place of birth: Mölndal, Sweden

Disciplines: Freeskier

Fun fact: Can do a ‘around the world’ with a football, but also with a toilet rol.

Instagram: @julialarsson19

A person wearing a beige beanie and sunglasses holds a colorful ski against a snowy background, smiling and looking to the side.

“YOU PUSH EACH OTHER TO LAND NEW TRICKS, FILM A FEW CLIPS AND JUST HANG OUT ON THE CHAIRLIFT.”

JULIA LARSSON — FREESKIER

For Julia, skiing is about much more than tricks and performance. It's about the freedom, creativity and sense of community that surround the sport. The park is where she spends most of her days, together with people who share the same passion and inspire each other to keep progressing.

“I love the freedom and the creativity – the fact that you can develop your own style of skiing,” says Julia. “The sense of community among skiers, especially in the park, means a lot to me.”

It's this combination of creativity, freedom and friendship that keeps drawing her back to the mountain. There's always a new opportunity to progress, get inspired and have fun together.

A skier in mid-air performs a jump against a clear blue sky, with snow-covered mountains and trees in the background.

Julia's skiing is driven by a constant desire to try new things and challenge herself. Rail skiing has become her natural way to progress, where every new trick leads to the next and curiosity keeps pushing her forward.

“I like taking risks and trying new things,” she says. “That's probably what's helped me improve the most in such a short time.”

The best days are rarely about perfect conditions. Pushing each other to land new tricks, filming a few clips and catching up on the chairlift are just as important as the skiing itself.

When it comes to ski clothing, Julia looks for durable materials, complete freedom of movement and a fit that feels natural during long days in the park.