A person in a green jacket and cap stands in a mountainous landscape, with snow-capped peaks and a cloudy sky in the background.

Ambassador

OSCAR HEIL

For Oscar Heil, life outdoors is a natural part of everyday life. Skiing, cycling, hiking and time spent in the mountains are all about movement, freedom and a close connection to nature. Based in Switzerland, he lives close to the mountains and the outdoor lifestyle that has inspired him for years.

A person in a black vest and green pants stands on skis, holding poles, with snow-covered mountains in the background.

QUICK FACTS

Nickname: Prällan. After crossing his skis and crashing on the slopes, his friends first nicknamed him "The Cross" and "The Priest", which eventually evolved into Prällan.

Year of brith: 1998

Place of birth: Hässleholm, Sweden

Disciplines: Freeride

Fun fact: He performed in figure skating shows when he was younger.

Instagram: @oscarheil

A skier in a white ski outfit holds skis and poles against a dark background, wearing a helmet and goggles.

“CAPTURING THE FEELING OF THE MOUNTAINS THROUGH BOTH PHOTOGRAPHY AND SKIING IS WHAT I LOVE MOST.”

OSCAR HEIL — FREERIDE SKIER & PHOTOGRAPHER

For Oscar, the mountains are where everything comes naturally.  

Skiing, cycling and other outdoor activities, combined with nature and the people around him, are what make life outdoors so special.

“A big part of it is being surrounded by like-minded people who share the same passion and enjoy doing things together,” says Oscar.

An active lifestyle is rarely about planning far ahead. It's about making the most of every opportunity to get outside.

“If I have some time after work, I'll happily head out for some evening skiing, a bike ride or maybe even a game of tennis.”

A smiling man in a cap and jacket playfully holds a tennis racket, with snowy mountains in the background.

Photography has become a natural part of life in the mountains.

For Oscar, it's just as much about capturing the feeling of a place as it is about the people moving through it.

“It's all about capturing that moment when everything comes together and the photo turns out exactly as you imagined.”

The contrast between high-energy adventures and the calm of nature is what keeps drawing him back, along with the freedom of knowing you can head wherever the day takes you.

“That's when you get that feeling of freedom – like you can go anywhere.”

When it comes to outdoor clothing, he looks for the same balance – functionality, smart features and a fit that feels just right.

A person wearing a black helmet and goggles stands against a snowy mountain backdrop, dressed in a black jacket.

OSCAR'S INSTAGRAM

@oscarheil