A person in winter gear holding skis, standing on snow-covered terrain with a forest background.

Ambassador

MARTIN NORDQVIST

From the long winters of Kiruna to the international freeski scene, Martin Nordqvist has built his skiing around creativity, progression and expression. Competing in Slopestyle and Big Air, he continues to push his limits while staying true to what first inspired him – the freedom of skiing and the endless opportunities to evolve.

QUICK FACTS

Nickname: Marre

Year of brith: 2003

Place of birth: Jukkasjärvi, Sweden

Disciplines: Slopestyle & Big Air

Fun fact: He loves going big and skiing fast

Instagram: @martinnordqvizzt

Person in black winter gear and goggles adjusting tan mittens in a snowy, tree-lined landscape.

“I SKI A LOT BY FEEL. I LIKE GOING FAST, AND I LOVE GOING AS BIG AS POSSIBLE.”

MARTIN NORDQVIST — PROFESSIONAL FREESKIER

For Martin, skiing is a combination of creativity and instinct. It's about the freedom to express yourself on skis and knowing there's always another way to progress. 

“I ski a lot by feel,” says Martin. “I like going fast, and I love going as big as possible.” 

Growing up in Kiruna has had a huge influence on both his skiing and the way he sees the sport. The long winters and varied terrain gave him the opportunity to spend countless days on snow, developing his technical skills through the natural diversity of the landscape. 

“I've always had the advantage of longer seasons than most people,” he says.

A person in ski gear stands with skis and poles near a busy outdoor cafe, surrounded by people seated and socializing.

What continues to drive Martin is the feeling of progression and the chance to keep living what started as a childhood dream. For him, there's always another way to develop, push his skiing and discover new ways to express himself.

“There's always a new way to express yourself and keep progressing.”

Despite competing on the world's biggest stages, it's often the simplest days that mean the most – blue skies, good friends and the opportunity to try new tricks together.

“A perfect day on the mountain is friends, sunshine and new tricks.”

When it comes to ski clothing, Martin looks for garments that feel comfortable, allow complete freedom of movement and never hold him back.

Person in black snow gear and goggles holding a snow-covered snowboard in a snowy, forested landscape.

MARTIN'S INSTAGRAM

@martinnordqvizzt