Person wearing a brown beanie, mirrored ski goggles, and a dark jacket against a black background.

Ambassador

OLIWER MAGNUSSON

From his first runs in Funäsdalen to the world stage of freeskiing, skiing has always been a natural part of Oliwer Magnusson's life. With a World Championship title, X Games medals and years of competing on the international freeski scene, he has established himself as one of Sweden's leading freeskiers.

A skier performing an airborne trick with crossed skis against a snowy mountain backdrop, holding ski poles and wearing a helmet.

QUICK FACTS

Nickname: Diego or Digge

Year of brith: 2000

Place of birth: Oviken, Sweden

Disciplines: Slopestyle & Big Air

Fun fact: The first time he attempted a backflip, he hit his head on the takeoff.

Instagram: @oliwermagnuson

Person wearing ski goggles and black jacket, looking down against a dark background.

“I SEE MYSELF AS A SKIER WHO EXPRESS HIMSELF THROUGH HIS TRICKS RATHER THAN HIS PERSONALITY"

OLIWER MAGNUSSON — FORMER PROFESSIONAL FREESKIER

For Oliwer, skiing has always been more than just a sport. It has been a natural part of his life since childhood and is still what drives him every day.

“Skiing has always been my life,” says Oliwer. “Being outdoors and skiing gives you a feeling you simply can't find anywhere else.”

Over the years, he has established himself as one of Sweden's leading freeskiers, earning both a World Championship title and X Games medals. For Oliwer, skiing is all about progression, speed and the constant desire to keep improving.

Despite his success, skiing itself remains at the heart of everything he does.

“I've always loved doing big tricks and spins,” he says.

A person in ski gear holds pink skis, standing on a snowy slope with a mountainous landscape in the background.

What inspires Oliwer most is still the simple things – skiing with friends, pushing each other and having fun on the mountain.

“Skiing with friends and having fun is what inspires me the most.”

That same passion became the foundation of the Diego collection. When Oliwer first started working with EQPE, he skied in the brand's standard outerwear but had the fit tailored to match exactly what he wanted.

Working closely with EQPE's design team, the collection has since evolved through thoughtful refinements and carefully considered details that reflect his style of skiing.

“The clothes need to be comfortable, look good and last,” says Oliwer. “The fact that they're also great value is a huge bonus.”

Skier in mid-air with pink skis, wearing a helmet, blue jacket, and beige pants, performing a trick against a blurred forest background.

OLIWER'S INSTAGRAM

@oliwermagnuson