A skier carves through the snow, wearing a beige jacket and black helmet, creating a spray of snow and showcasing dynamic motion.

Ambassador

HANS OLSSON

After many years competing on the World Cup circuit and the international alpine skiing stage, the mountains are still where Hans Olsson feels most at home. A life shaped by speed, movement and adventure has influenced not only his skiing, but also the way he embraces life outdoors.

A skier in a beige jacket and helmet stands on a snowy slope with pine trees in the background, while snow falls gently around.

QUICK FACTS

Nickname: People who don't know him call him Hasse. When he lived in Austria, everyone called him Johann

Year of brith: 1984

Place of birth: Mora, Sweden

Disciplines: Downhill, Super-G & Super Combined

Fun fact: He refuses to ski in anything but race boots. He jokingly claims it's an occupational hazard

Instagram: @hansolsson

A skier in a beige jacket and black helmet holds skis, standing in a snowy landscape.

“AS A PARENT, THE GOAL IS TO BRING THE FAMILY ALONG INSTEAD OF GOING OFF ON YOUR OWN.”

HANS OLSSON — FORMER OLYMPIC ALPINE SKIER

For Hans, life outdoors has always been a natural part of everyday life. Skiing, cycling and staying active have been with him for as long as he can remember, but today it's less about performance and more about sharing those experiences with his family.

“The best thing about skiing is that it's the ultimate family activity,” Hans says. “The kids love it, and it's something we can all enjoy together.”

After years of World Cup racing, championships and travelling the world, his priorities have changed.

“As a parent of young children, the goal is to bring the family along instead of heading off on adventures by yourself,” he says.

A skier in a beige jacket and helmet navigates down a snowy slope, with snowflakes falling and pine trees in the background.

His love for the mountains and an active lifestyle remains as strong as ever, but today it's driven by enjoyment rather than competition.

“Maybe it's more the fear of having a day where I don't do anything,” Hans says with a laugh.

The best days are often the simplest – cold winter mornings, spring sunshine in the mountains and time spent outdoors with his family.

“When my daughter taps me on the arm and says, ‘Come on, Dad, let's do one more run.’ That's got to be the ultimate dream.”

When it comes to outdoor clothing, his priorities are clear.

“Fit comes first. Then design, and finally function.”